ECOMMERCE CONSULTING
Selling online takes more than a store. It takes a strategy behind it.
01.
The right platform for your business
Magento, Shopify, BigCommerce, or WooCommerce — each one is built for a different type of business. We help you choose based on your products, your operations, and where you’re headed. The platform decision affects everything that follows
02.
Strategy before setup
TPayment processors, hosting, shipping, inventory management, marketplace strategy — these decisions get made before the store goes live, and getting them wrong costs time and money to fix later. We guide you through every one of them.
03.
A team that’s done this before
We’ve been building and optimizing e-commerce stores since 2004. We’ve worked at agencies that specialize in it, we’ve worked inside the brands, and we’ve owned our own stores. When we tell you what’s going to work, it’s because we’ve already tested it.
A store without a strategy is just a website with a shopping cart
Most e-commerce businesses have the same problem: the store was built by someone who understood the platform but didn’t understand the business.
Wrong platform, wrong foundation
You’re on a platform that doesn’t match your business.
No marketplace or channel strategy
You’re selling on one channel when your products should be visible on five.
Operations are disconnected
The store runs, but the business behind it is held together with manual processes that don’t scale.
20+
Years building e-commerce stores
5
Major platforms we build and optimize on
60
From engagement to record revenue
15+
Years with our longest e-commerce client
Strategy first. Setup second. Growth from there.
Business Discovery & Strategy
We learn your business before we touch your store
Every engagement starts with a conversation about how your business operates, not what software you’re running. What do you sell? Who buys it? How do orders get fulfilled? Where are the bottlenecks? What’s working and what’s costing you money? The answers to these questions determine everything that follows. Most e-commerce problems are business problems wearing a technology disguise.
Platform Assessment & Selection
We match the platform to the business, not the other way around
Magento for complex B2B catalogs and high-SKU operations. Shopify for consumer brands that need speed to market and simplicity. BigCommerce for businesses that need robust built-in features without heavy customization. WooCommerce for content-driven businesses that need e-commerce woven into WordPress. We assess your product catalog, operational requirements, budget, and growth plans, then recommend the platform that fits. If you’re on the right platform already, we tell you that too
Store Setup & Configuration
We set up the store the way it should have been set up the first time
Payment processors, shipping configuration, tax settings, hosting environment, theme selection, product catalog structure, and all the operational infrastructure that makes the store function as a business. We coordinate with your development team or use our own to handle the technical build. The result is a store that’s configured for your specific business model, not a template with your logo on it.
Marketplace & Channel Strategy
We get your products visible everywhere buyers are looking
Google Shopping feeds, Amazon marketplace setup, eBay integration, Google Merchant Center configuration. We build the shopping feed infrastructure that gets your products in front of buyers across every relevant channel. For businesses currently selling on a single channel, this is often where the biggest revenue opportunity lives. We optimize product data, fix feed errors, and make sure your listings are competitive
Operations & Systems Integration
We connect your store to the systems that run your business
Inventory management, warehouse operations, CRM integration, email marketing platforms, accounting systems. If your business runs on Zoho, QuickBooks, Klaviyo, or any other operational tool, we make sure it talks to your store. For one client, we implemented Zoho inventory management connected to WooCommerce, replacing a manual spreadsheet system with automated stock tracking across multiple sales channels. Operations that scale start with systems that communicate.
Ongoing Strategy & Advisory
We stay with you as a strategic sounding board
After launch, we don’t disappear. Our clients tell us the most valuable thing we provide is the weekly meeting where they get to talk through their business with someone who understands e-commerce at a strategic level. New product launches, channel expansion decisions, conversion optimization, vendor evaluations, competitive strategy — you get an experienced team on call who gives you unbiased feedback and keeps the operation running at its best
I’ve been on every side of the e-commerce table since 2004.
“Most of the time, what a business owner thinks they need isn’t exactly what they need. The value we bring isn’t just execution, it’s the experience to diagnose the actual problem before spending money on the wrong solution”.
Bryan Mull
Founder, Digital Mully
I’ve built e-commerce stores since Magento was brand new. I’ve owned my own stores. I’ve worked at agencies that specialize in e-commerce development. I’ve worked inside brands as part of their in-house team. That means when I sit down with a business owner, I’m not guessing about what works. I’ve already built it, launched it, broken it, fixed it, and scaled it.
What makes our team different from the newer people in this space is that we’ve been through full cycles. We’ve watched platforms rise and fall. We’ve migrated stores when a platform stopped making sense. We’ve seen what happens when someone picks the wrong payment processor, or launches without a shipping strategy, or builds a store without thinking about how products get found. We don’t just know the platforms. We know the business of selling products online.
Most of the time, what a business owner thinks they need isn’t exactly what they need. Someone calls about a website redesign and the real problem is their product data. Someone asks about Google Ads and the real problem is their shopping feed. The value we bring isn’t just execution — it’s the experience to diagnose the actual problem before spending money on the wrong solution.
“Digital Mully transformed my business”
Quotes from real clients with real outcomes. We are proud of our results and want you to be part of the story.
★★★★★
“Digital Mully transformed my business. I was selling industrial parts on eBay with inventory tracked in spreadsheets. Now I have a real e-commerce operation with systems that actually scale.”
Eric Byrne – Indusplex
★★★★★
“We had a Shopify store for two years and it never gained traction. Within 60 days we had our best month ever. They understood the business, not just the platform.”
Mike Marcinko – Pilsudski Mustard
★★★★★
“Our online store was hacked and we couldn’t accept payments. Digital Mully came in, secured the site, restored operations, and became our ongoing strategic partner.”
Platinum Plus Dental – Greater Reading, PA
Frequently asked
Common questions from business owners evaluating e-commerce strategy. If you don’t see yours, let’s sit down and talk through it — we’ll give you a direct answer.
Should I move to Shopify?
Maybe. Shopify is an excellent platform for consumer brands that need speed, simplicity, and a large app ecosystem. It’s strong for DTC businesses, subscription products, and companies that don’t need heavy customization. But it has real limitations — particularly around B2B functionality, complex catalog structures, and multi-warehouse operations.
The answer depends on what you sell, how you operate, and where you’re headed. We evaluate your specific situation before recommending any platform. Sometimes the answer is yes, move to Shopify. Sometimes the answer is your current platform is fine and the problem is somewhere else.
Is Magento still a viable platform?
Absolutely. Magento (now Adobe Commerce) is still the strongest platform for complex B2B e-commerce, large product catalogs, multi-store operations, and businesses that need deep customization. The misconception that Magento is dying comes from the fact that the community edition shifted to open source and Adobe acquired the enterprise version.
For the right business, Magento is still the best choice. We’ve been building on Magento since it launched in 2008 and continue to recommend it for businesses where the complexity justifies the platform investment.
Should I sell on Amazon?
It depends on your product, your margins, and your brand strategy. Amazon gives you access to massive buyer traffic, but it comes with trade-offs: fees that eat into margins, limited customer data ownership, pricing pressure, and brand control challenges. For some products, Amazon is the biggest growth opportunity available.
For others, it’s a race to the bottom. We evaluate your specific product line, competitive position, and margin structure before recommending a marketplace strategy. The goal is revenue growth that makes sense for your business, not just being on every platform for the sake of it.
How do AI and AI visibility affect my e-commerce store?
AI is changing how customers discover products. When someone asks ChatGPT or Google’s AI overview to recommend a product in your category, whether your brand appears in that answer depends on your structured data, your content authority, and how machine-readable your product information is.
This is a new layer on top of traditional SEO, and most e-commerce stores aren’t set up for it. We assess your AI visibility as part of our e-commerce strategy and make sure your store is positioned for how people search today and how they’ll search next year.
What platform should I use for my new store?
The short answer: it depends on your business. Shopify for consumer DTC brands that value simplicity and speed. Magento/Adobe Commerce for complex B2B operations and large catalogs. BigCommerce for businesses that want robust built-in features without heavy custom development. WooCommerce for content-driven businesses that need e-commerce integrated into WordPress.
We’ve built on all four and we’ll recommend the one that fits your products, your operations, your budget, and your growth plans — not the one we’re most comfortable with.
Do you build the store or just advise on strategy?
Both. We start with strategy because the decisions made before the build determine whether the store performs. Once the strategy is set, we coordinate the build — either through our development team or working alongside yours.
Payment processing, shipping configuration, product catalog structure, marketplace integrations, analytics setup, email marketing connections. We handle the full scope from strategy through launch and stay on as an ongoing advisor after that.
Are there technical issues with my store that I don’t know about?
Almost certainly. Every e-commerce platform creates technical issues that aren’t visible from the store’s frontend. Over-indexed pages that waste search engine crawl budget. Shopping feeds with product data errors that suppress your listings.
Analytics that aren’t tracking revenue accurately. Schema markup that’s missing or incorrect. These problems silently suppress your organic visibility and conversion rates. Our technical assessment identifies every issue and prioritizes the fixes by revenue impact.
Ready to start building something great?
Let’s book a call and chat
Transform your vision into a compelling brand story through comprehensive strategy, visual identity, and brand guidelines that set you apart.