DEVELOPMENT SERVICES
The technical foundation that makes everything else work.
01.
Built for marketing, not just functionality
Every site, store, and app we build is configured for SEO, analytics, conversion tracking, and marketing performance from day one. The development team that built your site should understand how marketing uses it. Ours does.
02.
Every platform, one team
WordPress, Shopify, BigCommerce, WooCommerce, Magento. Custom applications and AI tools. We work across every platform our clients run on, and our developer network handles the implementation so you don’t need a separate team.
03.
Infrastructure, not just websites
Hosting configuration, Google Workspace setup, communication platforms, file sharing systems, community management tools. We set up the business infrastructure that keeps your operations running professionally, not just the website.
Your website was built by developers who didn’t think about marketing
Most websites and online stores are built to be functional. The gap between a site that works and a site that performs is development that accounts for the full picture.
Built to function, not to perform
Your site works, but it doesn’t rank, it doesn’t convert, and the marketing team can’t get accurate data out of it.
The developers who built it didn’t configure analytics, didn’t set up proper URL structures, and didn’t think about how product data flows into shopping feeds. It’s a technical site without a marketing brain.
Stuck on the wrong platform
You need to migrate from Magento 1 to Magento 2, or from Magento to Shopify, or from a legacy system to something modern.
Platform migrations are high-stakes projects where one wrong move can destroy your organic traffic, break your integrations, and lose your customer data. You need a team that’s done this before and knows how to protect what you’ve built.
DIY didn’t scale
You built your own site, vibe-coded an app, or had a budget developer put something together. It got you started, but now you need it to be professional, fast, secure, and ready for real traffic.
The gap between a proof of concept and a production-ready product requires developers who understand performance, security, and how the business systems connect.
20+
Years building websites and stores
5
Platforms we build and maintain on
15+
Years with our longest development client
US
Based team — no offshore outsourcing
Build it right. Set it up right. Keep it running.
Website & Store Builds.
Professional websites and online stores built for your business
WordPress sites for service businesses and content-driven organizations. Shopify stores for consumer brands. WooCommerce for businesses that need e-commerce and content management in one platform. Magento for complex B2B and high-SKU operations. BigCommerce for businesses that want robust built-in features. Every build includes proper SEO configuration, analytics setup, and the technical foundation that makes your marketing work from the day you launch.
Platform Migrations & Upgrades
We move you to the right platform without losing what you’ve built
Magento 1 to Magento 2. Magento to Shopify. Legacy systems to modern platforms. Version upgrades within the same platform. Every migration includes URL mapping, redirect implementation, data transfer, SEO preservation, and post-migration monitoring. We’ve handled migrations for stores with thousands of products and years of organic search equity. The traffic and the data come with you.
Hosting & Infrastructure Configuration
We set up the hosting and systems that keep everything running fast and secure
Hosting selection, server configuration, SSL certificates, CDN setup, performance optimization, and security hardening. We work with WP Engine, Nexcess, Liquid Web, and other professional hosting providers matched to your platform. For clients who need it, we also configure Google Workspace for professional email and file sharing, Slack or Discord for team communication, and the operational tools that make your business run professionally.
Theme Implementation & Redesign
We make your site look professional and perform at the same time
New theme implementation, theme upgrades, custom theme modifications, and full redesigns. Every theme project accounts for page speed, mobile responsiveness, Core Web Vitals compliance, and conversion path optimization. A theme that looks good but loads slowly or doesn’t work on mobile is worse than no redesign at all. We make sure the design serves the business goals, not just the aesthetic.
Custom Applications & AI Tools
We take ideas from concept to production-ready products
Custom web applications, AI-powered tools, custom plugins, and specialized integrations. If you’ve vibe-coded a prototype and need it production-ready, we bridge that gap. If you need a custom AI application that connects to your business data, we build it. This is where development meets the AI Transformation work — getting your data structured correctly and your systems configured so AI tools can actually operate on real business information.
Marketing Infrastructure Development.
We build the technical layer your marketing depends on
Conversion tracking implementation for Google Ads and Meta. Google Tag Manager configuration. Shopping feed development and Merchant Center setup. Analytics infrastructure for GA4 and reporting dashboards. Schema markup implementation. Core Web Vitals remediation. Every marketing service Digital Mully provides has a technical development component underneath it. This step is where that technical work lives — the development that makes the marketing measurable and the data trustworthy.
Our developers think about marketing. That’s what makes the difference.
“I’ve been building websites and online stores since 2004. I’ve worked at development agencies, I’ve worked alongside development teams as a marketing partner, and I’ve managed development projects from both sides of the table.”
Bryan Mull
Founder, Digital Mully
I’ve been building websites and online stores since 2004. I’ve worked at development agencies, I’ve worked alongside development teams as a marketing partner, and I’ve managed development projects from both sides of the table.
The one pattern I’ve seen over and over is this: developers build for functionality. They make the site work. But they don’t think about whether Google can crawl it properly, whether the analytics are tracking conversions, or whether the theme they chose can handle the traffic the marketing team is about to drive to it.
That’s the gap we fill. When our team builds a site or sets up a hosting environment, every decision accounts for what happens next. The SEO configuration is done during development, not after. The analytics are connected before launch. The conversion tracking works from day one. The hosting is sized for the traffic the marketing will generate.
You don’t need a separate development team and a separate marketing team that don’t talk to each other. You need one team that does both and understands how they connect. That’s us.
“The type of development partner you want.”
Quotes from real clients with real outcomes. We are proud of our results and want you to be part of the story.
★★★★★
They built our Magento store, configured the hosting with dual-platform WordPress integration, and set us up with a technical foundation that’s supported 15 years of growth. From a 10,000 square foot shop to 40,000 square feet — the development work they did is still the backbone of our online business.
Gene Stork, Owner
Stork’s Plows | Magento & WordPress
★★★★★
I was selling on eBay with inventory everywhere. Digital Mully built our WooCommerce store and integrated Zoho for inventory management so we could track stock across multiple channels from one system. The development work gave us the infrastructure to actually scale the business.
Eric Byrne, Owner
Indusplex | WooCommerce & Zoho
★★★★★
Our website was hacked and we couldn’t accept payments or process registrations. Digital Mully came in, secured the site, fixed the vulnerabilities, and rebuilt what needed to be rebuilt. Within weeks we went from one registration a day to four or five. They rescued our online business.
Platinum Plus Dental
Greater Reading, PA
Frequently asked
Common questions about our development services. If yours isn’t here, let’s talk it through.
Do you build websites from scratch or only work on existing ones?
Both. We build new WordPress sites, Shopify stores, WooCommerce setups, and Magento implementations from the ground up. We also take over existing sites that need rebuilding, upgrading, or fixing.
If you’ve got a site that was built by someone else and it’s not performing, we can assess whether it needs targeted fixes or a full rebuild and give you an honest recommendation.
Can you help me migrate from one platform to another?
Yes, and this is one of our core strengths. We’ve handled migrations between every major e-commerce platform: Magento to Shopify, Magento 1 to Magento 2, legacy systems to WooCommerce, and others.
Every migration includes complete URL mapping, redirect implementation, product data transfer, customer data migration, and SEO preservation.
We monitor organic traffic post-migration to catch any issues early. The goal is always to move you to the better platform without losing the search equity and customer data you’ve built.
I vibe-coded an app or built my own site. Can you make it production-ready?
Yes. We’re seeing more of this as AI coding tools become more accessible. Business owners build functional prototypes that work in development but aren’t ready for real users, real traffic, or real transactions.
We bridge that gap: security hardening, performance optimization, hosting configuration, payment processing, and the infrastructure that turns a prototype into a product people can use reliably.
Do you handle hosting?
We handle hosting setup, configuration, migration, and ongoing management. We work with WP Engine, Nexcess, Liquid Web, and other professional hosting providers matched to your platform requirements. If your current hosting is slow, insecure, or misconfigured, we’ll recommend the right solution and handle the migration.
Hosting is a technical decision that directly affects your site speed, security, and SEO performance — we treat it as part of the development strategy, not an afterthought
Can you set up our business systems too, not just the website?
Yes. We regularly set up Google Workspace for professional email and file sharing, Slack and Discord for team and community communication, Zoho for CRM and inventory management, and other operational tools.
For many businesses, especially those going through a digital transformation, the website is just one piece. Getting the operational infrastructure right — how your team communicates, where your files live, how your data is organized — is equally important
How is your development different from a typical web development shop?
Every technical decision we make accounts for how it affects your marketing and business performance. A typical development shop builds a functional site and hands you the keys. We build a site that’s configured for SEO, connected to analytics, set up for conversion tracking, and optimized for the marketing campaigns that will drive traffic to it.
The difference shows up in results: sites we build start performing on day one because the marketing infrastructure was built into the development, not bolted on after.
Do you have your own development team or do you outsource?
We have a network of trusted US-based developers built through 25 years of professional relationships. For standard WordPress, Shopify, and WooCommerce work, our team handles it directly.
For complex Magento implementations or specialized custom development, we work with platform-specific developers we’ve partnered with for years. Either way, we manage the project, set the technical direction, and ensure the development serves your business goals. You work with us — we manage the developers.
How much does a typical website or store build cost?
A professional WordPress website for a service business typically ranges from $5,000 to $15,000 depending on page count and functionality. An e-commerce store with product setup, payment processing, and shipping configuration ranges from $10,000 to $30,000+ depending on platform and catalog complexity.
Platform migrations are scoped individually based on data volume and integration requirements. Custom applications and AI tools are quoted based on scope. We provide a detailed estimate after the first conversation so there are no surprises.
Every great marketing result starts with the right technical foundation.
Let’s book a call and chat
Whether you need a new site, a platform migration, a hosting fix, or the technical infrastructure that your marketing depends on — let’s talk about what you’re working with and what it needs to become.