FOR DEVELOPMENT TEAMS
Your clients are asking for marketing. You don’t have to turn them away.
01.
Your brand, always
We show up as your team. Your email domain, your meetings, your deliverables. Your clients never know we exist unless you want them to. Complete white-label execution.
02.
We speak your language
We’ve worked inside Magento, Shopify, and BigCommerce development teams. We understand deployment workflows, staging environments, sprint cycles, and why your team doesn’t think about SEO during implementation. We bridge that gap
03.
Marketing fuels development
When we identify that a theme needs redesigning or technical SEO requires development work, that’s billable hours for your team. Our marketing work creates more development work, not less.
I didn’t learn this from reading about agencies. I built one inside a development team.
“We’ve done it before, we’re doing it now, and the model works.
Bryan Mull
Founder, Digital Mully
Before Digital Mully, I was brought in to build a digital marketing department from scratch inside Crimson Agility, a Magento development agency. When I started, they had zero marketing capability. When I left, they had a functioning department with processes, project management, client-facing delivery, and a team that could handle SEO, paid search, email, and analytics for their entire client base. That department is still running.
I hired the people, defined the services, built the proposals, structured the pricing, set up the project management, trained the team, and sat in client meetings as a Crimson Agility team member. I wasn’t an outside consultant. I was embedded. The clients didn’t know I wasn’t a full-time employee, and that’s exactly how it should work.
I’ve done the same thing at other companies since. Every time, the pattern is the same: a strong development team with established client relationships needs marketing capability but doesn’t want to hire a marketing team, doesn’t want to risk quality, and doesn’t want to send clients to a marketing agency that might not understand the platform — or worse, might try to take the client.
Digital Mully exists to solve that exact problem. We embed into your team, deliver under your brand, and bring a level of e-commerce marketing expertise that your clients will attribute entirely to you.
Best for Scenarios
This partnership model works best when one or more of these situations sounds familiar.
Marketing requests are coming in and you’re turning them down.
Your clients trust your team for development. Now they’re asking about SEO, AI visibility, paid search, and analytics — and you don’t have the in-house expertise to deliver. Every time you say “that’s not what we do,” there’s a chance that client finds an agency that does both development and marketing. And then you’re not just losing the marketing revenue — you’re risking the development relationship.
Your last marketing partner didn’t understand your platform or embarrassed you in front of a client.
Generic marketing agencies don’t understand Magento’s architecture, Shopify’s limitations, or how BigCommerce handles product data. They show up to client meetings and say the wrong things. They produce deliverables that don’t account for how your platform actually works. You need a partner who has worked inside development teams and knows the difference between a deployment issue and an SEO recommendation.
Building an internal marketing department is expensive and risky.
A competent marketing hire costs $80K–$120K before benefits. You’d need at least two to cover SEO, paid search, email, and analytics with any real depth. And you’d still need someone who understands your specific platforms. That’s a $200K+ investment with no guarantee it works. A partnership lets you add a full marketing capability at a fraction of that cost with zero hiring risk.
Digital marketing done right creates billable development hours.
When we audit a client’s site and recommend a theme redesign, a schema implementation, or Core Web Vitals fixes, that’s development work your team bills for. When we run paid search that drives more traffic, that’s a higher-performing site that needs ongoing platform support. Marketing isn’t a separate revenue stream — it’s a multiplier for the development work you already do.
Still have questions?
Let’s start with a conversation.
Relevant Service Offerings
Every service below is delivered under your brand. We use your email domain, attend meetings as your team members, and format all deliverables with your branding. Your clients see a seamless extension of your team.
AI Visibility Audits & Strategy
The service your clients are asking about right now. We audit how AI models perceive their brand, implement the structured data and content architecture that makes them citable, and deliver it all as your team’s capability. AI visibility is the conversation starter that opens the door to every other service on this list.
Technical SEO Audits & Remediation
Platform-specific technical audits your development team can execute on. We identify over-indexation, crawl budget waste, broken canonicals, staging leaks, and every technical issue suppressing your client’s organic visibility. The remediation roadmap is written in developer-friendly language your team can implement directly. And if they need support, we work alongside them.
Paid Search & Social Advertising
Google Ads, Meta, and LinkedIn campaign management with proper platform-specific conversion tracking. We manage the campaigns, optimize the spend, and report results — all under your brand. Your client sees a development team that also delivers paid search performance
Analytics Configuration & Reporting
GA4, Google Tag Manager, conversion tracking, Merchant Center integration, and custom dashboards configured specifically for each client’s e-commerce platform. We make sure the data is accurate so your clients can make real decisions and your team can prove the value of every project.
Marketing Department Development
Not ready for white-label? We also consult on building your own internal marketing capability. Service packaging, pricing strategy, proposal templates, process documentation, team training, and the operational framework to launch marketing services in-house. This is how we started — building marketing departments inside development teams.
“The revenue impact proved the value to our client”
Quotes from real clients with real outcomes. We are proud of our results and want you to be part of the story.
★★★★★
We had clients asking for technical SEO and AI visibility services, and we were turning down the revenue. Digital Mully embedded into our team, showed up in client meetings under our brand, and delivered work that made us look like we had a full marketing department. Within three months, one client saw $786K in attributed revenue from the SEO work alone.
Development Partner
Magento Development Team — Northeast US
★★★★★
What sets this partnership apart is that Bryan’s team shows up more prepared than most of our own employees. They’re ready for every meeting, they know the client’s business, and they never overstep. We’ve used them for everything from SEO program builds to AI training to sales proposal support. They’ve helped us win business we wouldn’t have landed on our own.
Development Partner
E-Commerce Development Firm — Northeast US
★★★★★
The biggest thing for us was that we didn’t have to sign a long-term contract. They started with a small block of hours, proved the value immediately, and now they’re a permanent part of how we deliver for our clients. We’ve never had a client question whether they’re part of our team.
Development Partner
E-Commerce Agency — US-Based
Frequently asked
Questions development team owners ask before starting a partnership. If you don’t see yours, let’s have a direct conversation.
How does the white-label model actually work?
We operate as an extension of your team. You give us an email address on your domain. We attend client meetings as your staff. All deliverables carry your branding. Your clients never interact with Digital Mully directly unless you choose to introduce us.
We log our hours in your project management system, just like an employee would. You assign us work through your existing workflow, and we deliver through that same channel.
How much does it cost?
Our partnership rate set by the per hour. This allows you to mark up our time and maintain healthy margins.
Every hour is tracked and transparent. We’re also developing flat-rate packages for specific programs like AI Visibility audits, so teams can offer productized marketing services without hourly tracking.
Do we need to sign a contract?
No. Most partnerships start with a small block of hours on a single client project so both teams can see how the model works. If the work speaks for itself, the partnership continues. If it doesn’t, you’re not locked in.
We’ve found that development teams appreciate this approach because it removes the risk entirely. Our longest partnerships started the same way — a small project, strong results, and natural expansion from there.
Will you try to take our clients?
No. Full stop. Our business model depends on your client relationship staying intact. We have zero interest in your client list, your creative strategy, or your brand relationships. We exist in the technical marketing layer — that’s it. We operate under NDA for every partnership. We don’t pitch your clients. We don’t contact them independently. We don’t even mention Digital Mully in client-facing contexts unless you ask us to. Your clients, your relationship, your brand. We just do the work.
Is your team based in the United States?
Yes. Everyone who touches your client’s account is US-based and sourced through personal professional relationships built over 25 years. No offshore subcontracting. No anonymous freelancers.
The people in your client meetings are the same people doing the work. Development teams tell us this matters because they’ve had outsourcing experiences that damaged client trust. We don’t create that risk.
What platforms do you cover?
Magento and Adobe Commerce are our deepest specialization — it’s where we started and where most development team partnerships are focused. We also cover Shopify, BigCommerce, and WooCommerce.
If your team builds on those platforms, we can provide marketing services for your clients on those same platforms. The technical SEO and AI visibility work is platform-specific, not generic, which is why development teams prefer us over general marketing agencies.
How do you handle client meetings?
We show up prepared. Screens open, data pulled, talking points ready. We present findings and recommendations as your team, using your terminology and your deliverable formats.
We don’t talk past what we know, we don’t make promises we can’t keep, and we don’t fumble around in front of your clients. Multiple partners have told us we show up more prepared than their own employees. That’s the standard we hold ourselves to because your reputation is on the line in every meeting.
Can the marketing work actually create more development work for our team?
Yes, and this is one of the biggest benefits partners don’t expect. When we audit a client’s site and identify that the theme needs to be rebuilt for Core Web Vitals compliance, that’s your team’s billable development hours. When we recommend schema markup implementation, that’s development work.
When we run paid search campaigns that drive more traffic, that’s a busier platform that needs ongoing maintenance and feature development. Marketing services don’t compete with your development revenue — they amplify it.
Add a marketing department without hiring one.
$786K
Client revenue from one partner engagement
25+
Years of e-commerce platform experience
100%
US-based team — no offshore subcontracting.