OUR CLIENTS
Different businesses, same approach: we find the gaps and connect the systems.
01.
We’ve been on your side
We’ve owned stores, worked inside brands, built marketing departments inside dev teams, and run local businesses. Whatever your situation, someone on our team has sat in your seat and knows what you’re dealing with.
02.
What you need isn’t always what you think
The brand owner who calls about Google Ads usually has an analytics problem. The dev team that asks about SEO usually needs an AI visibility audit too. We diagnose the real issue before building the plan.
03.
Results that prove the model
$786K from a single SEO engagement. Record revenue in 60 days for a Shopify store. 15-year partnerships that keep growing. The connected services approach works because one team seeing the whole picture produces better outcomes than six vendors working in isolation.
Find where you fit
We serve three distinct audiences. The approach adapts, but the principle is the same: understand your business first, build the strategy second, and execute everything under one team. Click into the one that matches your situation
E-Commerce Brands
You’re selling products online through Magento, Shopify, BigCommerce, or WooCommerce and something’s not connected. Your ads aren’t tracked right, your organic traffic is flat, your analytics are incomplete, or you just need a team that sees the full picture and brings all of it together. We work with brands doing $2M+ annually and bring strategy, technical execution, and marketing management under one retainer.
Development Teams
Your clients keep asking for marketing services — SEO, AI visibility, paid search, analytics — and you’re either turning down the revenue or sending them to agencies that don’t understand your platform. We embed into your team, deliver under your brand, and give you a marketing department without hiring one. Your email domain, your meetings, your deliverables. Your clients never know we exist unless you want them to.
Service-Based Businesses
You’re running a business in the Reading, Lancaster, or Lehigh Valley area and your digital presence doesn’t match the quality of what you do. Maybe you tried building your own website. Maybe you hired someone and it didn’t work out. Maybe you need someone to take an idea from concept to a professional, revenue-generating operation. We’re business growth consultants who also know how to build — the strategy and the technical execution, all under one roof.
25+
Years of experience
3
Client types we specialize in
$786K
Revenue from one client engagement
100%
Client retention rate
Same philosophy, different entry points
01.
Brands — We Start With What’s Broken
E-commerce brands come to us because something isn’t connected. We start with a conversation about your business, not a pitch for our services. Most of the time, what you think you need isn’t exactly what you need. We diagnose first, then build the plan.
02.
Brands — One Retainer, Everything Managed
You don’t hire six vendors for six channels. One monthly retainer covers SEO, paid search, email, analytics, AI visibility, and platform support. We allocate time based on priorities that shift month to month. Every hour tracked, every result measured.
03.
Dev Teams — We Embed Into Your Team
We use your email domain. We attend meetings as your staff. We format deliverables with your branding. Your clients see a seamless extension of your team. We’ve done this before — we’ve built marketing departments inside development teams from scratch.
04.
Dev Teams — Marketing Creates More Dev Work
When we recommend a theme redesign or Core Web Vitals fix, that’s your team’s billable hours. When our SEO audits uncover technical issues, your developers implement the fixes. Marketing doesn’t compete with your development revenue — it amplifies it.
05.
Service Businesses — Concept to Completion
From a business idea to a production-ready website, online store, or digital system. We handle the strategy, the technical build, and the marketing that gets people to it. You don’t need to know how it works — you need it to work.
06.
Service Businesses — Your Digital Mulligan
Most of our local clients come to us after something else didn’t work. The previous agency didn’t deliver. The DIY site didn’t perform. The marketing hire didn’t know what to do. We’re the second chance to get it done right. That’s literally what the name means.
Why we think in audiences, not services
“We don’t start with what we sell. We start with who you are and what’s not working. The services follow from there.”
Bryan Mull
Founder, Digital Mully
Most agencies organize their website around services: here’s our SEO page, here’s our paid search page, here’s our development page. That makes sense if you’re selling services. But we don’t sell services — we solve business problems. And the problem a $5 million e-commerce brand has is fundamentally different from the problem a development team has, which is fundamentally different from the problem a local roofing company has.
An e-commerce brand needs someone to connect their platform, their marketing channels, and their analytics into a system that drives revenue. A development team needs a marketing partner who understands their platform, works under their brand, and never competes for their clients. A service business needs someone who can take them from wherever they are to a professional online presence that actually generates customers.
The services we deliver overlap across all three audiences — SEO, development, marketing, AI, analytics. But how we deliver them, how we price them, and what the engagement looks like is completely different depending on who you are. That’s why this section of the site exists. Not to list what we do, but to show you how we do it for businesses like yours.
“They understood our business before they recommended a single service”
Quotes from real clients with real outcomes. We are proud of our results and want you to be part of the story.
★★★★★
They built our entire digital infrastructure from scratch and within 60 days we had our best month ever. They didn’t sell us a package — they figured out what our business actually needed and built the plan around that.
Mike Marcinko, Owner
Pilsudski Mustard
E-Commerce Brand | Shopify
★★★★★
They embedded into our team and delivered under our brand. Our clients never knew they weren’t a full-time employee. That’s exactly how a partnership should work. They’ve helped us win business we wouldn’t have landed on our own.
Development Agency Partner
Development Team | Magento
★★★★★
Our website was hacked and we couldn’t process orders. Digital Mully came in, fixed everything, and became our ongoing strategic partner. They’ve been our team for two years now and we trust them with every decision about our online business.
Platinum Plus Dental
Service Business | Greater Reading, PA
Frequently asked
Questions about who we work with and how we decide if there’s a fit.
I’m not sure which category I fit into. Does that matter?
Not at all. The three client types are how we organize our approach, but plenty of businesses cross categories. A local manufacturer launching their first online store is both a service business and an e-commerce brand. A funded startup building an app is somewhere between service business and e-commerce.
Start with a conversation and we’ll figure out where you fit — or whether you’re a new category entirely.
Is there a minimum business size to work with you?
For e-commerce brands, we work best with businesses doing $2 million or more in annual online revenue.
For development teams, we partner with teams of 10 to 75 employees with established client portfolios.
For service-based businesses in our local area, the minimum is more about commitment than size — you need the budget to invest in doing things right, and the understanding that results take a strategy, not just a website.
If you’re not sure, the first conversation will make it clear.
Do you work with businesses outside of Pennsylvania?
E-commerce brands and development teams: yes, we work nationwide. Most of our e-commerce and dev team partnerships are remote.
Service-based businesses: we prefer working within driving distance of Reading, PA — roughly the Reading, Lancaster, and Lehigh Valley area. We like meeting local business owners in person, especially early in the relationship.
What’s the first step regardless of which type of client I am?
The same for everyone: a conversation about your business. Not a sales call, not a demo, not a pitch deck. You tell us what’s happening, what’s not working, and what you’re trying to accomplish. We tell you what we’d recommend and whether we’re the right fit. If we are, we scope the engagement. If we’re not, we’ll tell you that directly and point you in the right direction.
Every client relationship we have started with that exact same conversation.
Every client relationship starts the same way.
Let’s book a call and chat
A conversation. You tell us about your business. We tell you what we see. No commitment, no pressure, no pitch deck. Just a direct discussion with the people who’d actually do the work. Whether you’re an e-commerce brand, a development team, or a local business — it all starts here.