OUR SERVICES
We don’t deliver services in silos.
01.
One team sees everything
hen one team manages your SEO, your marketing, your development, and your analytics, nothing falls between vendors. Problems get caught faster, opportunities get connected, and every channel reinforces every other channel.
02.
We build it and promote it
The team that builds your platform understands how marketing will use it. The team running your campaigns understands how your platform handles data. That connection between technical and promotional is why the results compound.
03.
Revenue is the only metric
Not impressions. Not clicks. Every service, every campaign, every technical fix is measured against its impact on your revenue. When the whole system is connected, attribution is accurate and optimization is based on real data.
Six ways we connect the dots for your business
E-Commerce Strategy
Platform selection, store optimization, marketplace strategy, and the business consulting that turns an online store into a revenue operation.
We guide the decisions — from which platform fits your business to how your shopping feeds connect to Google and Amazon — before anything gets built.
Development
Websites, online stores, platform migrations, hosting configuration, theme builds, custom apps, and the technical infrastructure that supports everything else.
Every technical decision accounts for how it affects your marketing and your operations. Built for performance from day one.
Digital Marketing
Paid search, email and SMS, social media, influencer marketing, copywriting, branding, and creative services.
One team managing every channel under one strategy. No campaigns competing against each other. No vendors who don’t talk to each other. Everything connected, everything measured
SEO & GEO
A 270-point technical audit, platform-specific optimization, on-page content structure, and the AI visibility program that makes your brand the answer when customers ask AI for recommendations.
Classic search optimization and the generative engine layer on top of it. Foundation first, visibility second.
AI Transformation
On-site AI training for your team, custom GPT and Gem development, workflow automation, and the operational AI that makes your business more efficient.
Platform agnostic: Claude, Gemini, ChatGPT, Microsoft 365. We build the tools, train your people, and make sure everything works for your specific business
Analytics
GA4, Google Tag Manager, conversion tracking, reporting dashboards, and the measurement infrastructure that makes every other service accountable.
If your analytics are broken, every decision you make is based on bad data. We fix the measurement first so everything that follows is optimized against real numbers
How we bring it all together
01.
Business first, technology second
We learn your business before we recommend a tool, a platform, or a campaign. Most agencies start with the service they sell. We start with the problem you’re trying to solve. The technology serves the strategy — not the other way around.
02.
One strategy, not six vendors
Your SEO team shouldn’t compete with your paid search team for the same keywords. Your email campaigns should reference what your ads are promoting. Your analytics should track all of it in one place. One strategy across every channel means every dollar works harder
03.
Platfrom expertise that goes deep
Magento, Shopify, BigCommerce, WooCommerce — we don’t just build on these platforms. We understand how each one handles data, generates URLs, manages product feeds, and creates the technical SEO issues that suppress visibility. Platform-specific knowledge is what separates real optimization from surface-level recommendations.
04.
We implement, not just advise
A recommendation is only valuable if someone executes it correctly. We don’t hand you a strategy deck and wish you luck. We build the websites, configure the analytics, implement the SEO fixes, launch the campaigns, and train your team on AI tools. The people who plan the work are the same people who do the work.
05.
AI runs through everything
AI isn’t a separate service — it’s embedded in how we operate. We use AI to produce content faster, analyze data more accurately, build custom tools for client processes, and optimize campaigns more efficiently. When we train your team on AI, we’re teaching them the same workflows we use daily.
06.
Measured by revenue, adjusted monthly
Every service is tracked against business results, not activity metrics. Our retainer model allocates time month to month based on what the data tells us to prioritize. The strategy adapts because we’re looking at the whole picture.
Why we built a company around connected services.
“We don’t sell SEO and paid search and email and development as separate products. We sell a connected system where every piece makes every other piece work better. That’s the whole point.”
Bryan Mull
Founder, Digital Mully
Every agency in the industry sells services. SEO packages, paid search management, email marketing retainers, website builds. Each one is a separate engagement, a separate invoice, and a separate team that doesn’t know what the other teams are doing.
We built Digital Mully around a different model because we watched the old model fail for years. At every agency we worked at, the same pattern repeated: the SEO team didn’t talk to the development team. The paid search campaign drove traffic to a site that wasn’t tracking conversions properly. The email platform wasn’t connected to the customer data. And the client was paying three vendors to deliver disconnected results.
The connected services model solves that by putting everything under one team with one strategy. Your SEO and paid search share keyword intelligence. Your email campaigns reference your ad promotions. Your analytics track every channel in one dashboard. Your development team builds with marketing in mind from day one. When one person sees the whole picture, the decisions get better, the spend gets more efficient, and the results compound over time.
That’s why we use a single retainer model. You don’t buy services — you buy a team. The retainer covers everything, and we allocate resources month to month based on what your business needs right now. No hidden fees, no scope surprises, and no channels being optimized at the expense of other channels
“They don’t just do one thing, they connect everything”
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★★★★★
They handle our email, our Shopify optimization, our social strategy, our content, and they recommended we get on TikTok. It’s all one team. We had our best year ever because everything finally works together.
Mike Marcinko, Owner — Pilsudski Mustard
★★★★★
They built our store, created the SEO strategy, taught me how to write content that ranks, and they’re still guiding us 15 years later. That kind of partnership doesn’t happen with agencies that just sell services.
Gene Stork, Owner — Stork’s Plows
★★★★★
They embedded into our team and delivered SEO, AI training, and marketing support under our brand. One partner covering everything we couldn’t do internally. The model works because they see how all the pieces connect.
Development Agency Partner
Frequently asked
Questions about how our services work together and what it’s like to work with one team instead of multiple vendors.
Do I have to use all your services or can I start with one?
Most engagements start with one or two services and expand naturally. A client who comes in for a technical SEO audit usually discovers analytics issues during the audit, which leads to fixing the tracking, which reveals paid search opportunities.
The connected model means we spot those connections as they emerge. You don’t have to commit to everything on day one — but the value of working with us is that we see the full picture from the start.
How does the single retainer work?
One monthly retainer covers all services your business needs. Within that retainer, we allocate time based on priorities that shift month to month. If this month needs heavy SEO work, we focus there. If next month the analytics need attention, we shift.
Every hour is tracked and transparent. You’re not paying for six separate services — you’re paying for one team that manages the whole system. No hidden fees, no scope surprises.
What if I already have a team handling some of these services?
We work alongside existing teams regularly. If you have an in-house marketing person handling content and social media, we manage the technical layer they can’t: SEO audits, analytics infrastructure, platform optimization, AI implementation.
If a development team partner handles the builds, we manage the marketing that drives traffic to what they build. We define roles clearly so nothing overlaps and nothing falls through the cracks.
How do you decide what to work on first?
Data decides. We start every engagement with an assessment of where you are across all the areas we cover. The assessment reveals which problems are most urgent, which fixes will have the biggest revenue impact, and which systems need to be in place before other work can start.
Analytics usually comes first because we need accurate data to measure everything else. Technical SEO often comes second because the foundation has to be solid. From there, the roadmap is built around your business goals and the data we’re seeing.
How do you decide what to work on first?
Data decides. We start every engagement with an assessment of where you are across all the areas we cover. The assessment reveals which problems are most urgent, which fixes will have the biggest revenue impact, and which systems need to be in place before other work can start.
Analytics usually comes first because we need accurate data to measure everything else. Technical SEO often comes second because the foundation has to be solid. From there, the roadmap is built around your business goals and the data we’re seeing.
How do you decide what to work on first?
Data decides. We start every engagement with an assessment of where you are across all the areas we cover. The assessment reveals which problems are most urgent, which fixes will have the biggest revenue impact, and which systems need to be in place before other work can start.
Analytics usually comes first because we need accurate data to measure everything else. Technical SEO often comes second because the foundation has to be solid. From there, the roadmap is built around your business goals and the data we’re seeing.
Ready to connect the dots?
Let’s book a call and chat
You tell us where you are, what’s working, and what’s not. We tell you what we see, what we’d prioritize, and how the connected approach would work for your situation. No commitment until you’re ready.