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Access for All LLM-Friendly SEO Series Part 4
Access for All LLM-Friendly SEO Series Part 4 Today, accessibility determines whether Large Language Models (LLMs) like ChatGPT, Claude, and Gemini can understand your catalog well enough to recommend your products. Author Bryan Mull Date Category SEO/GEO Introduction For the last decade, we told clients that accessibility was primarily about human users and ADA compliance.…
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The Art of Organization LLM-Friendly SEO Series Part 3
The Art of Organization LLM-Friendly SEO Series Part 3 For two decades, we optimized for keywords and backlinks. Now, with the rise of Large Language Models (LLMs) and Google’s Search Generative Experience (SGE), we are optimizing for understanding. Author Bryan Mull Date Category SEO/GEO Introduction The way search engines consume your website is shifting. For…
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Speaking Machine Language LLM-Friendly SEO Series Part 2
Speaking Machine Language LLM-Friendly SEO Series Part 2 While your creative team focuses on the human experience, the technical reality is that if machines cannot parse your data, your human audience will never find you. Author Bryan Mull Date Category SEO/GEO Introduction When we audit ecommerce stores, we usually find two very different websites existing…
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Structure is Everything LLM-Friendly SEO Series Part 1
Structure is Everything LLM-Friendly SEO Series Part 1 We are witnessing a fundamental shift in how the internet is indexed and served. For two decades, we optimized for spiders—crawlers that scanned for keywords and backlinks. Author Bryan Mull Date Category SEO/GEO Introduction We are witnessing a fundamental shift in how the internet is indexed and…
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Replatform Without Torching Your Revenue
Replatform Without Torching Your Revenue Let’s be clear about what an SEO migration actually is. It is the process of transferring search engine ranking, authority, and indexing signals from your old environment to your new one . Author Sean Edgington Date Category Development Introduction I see it constantly. A major e-commerce brand launches a beautiful…
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Digital Mully Named Official Welt Pixel Partner
Digital Mully Named Official Welt Pixel Partner Digital Mully, a specialized e-commerce marketing agency focused on Magento and Adobe Commerce, has been named an official partner of Welt Pixel, the leading provider of Magento extensions used by thousands of merchants worldwide. Author Bryan Mull Date Category Press Release Digital Mully Named Official Welt Pixel Partner,…
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Stop Chasing Keywords: Why Topical Authority Wins in the AI Era
Stop Chasing Keywords: Why Topical Authority Wins in the AI Era If you’re still doing SEO like it’s 2019, your content is about to become an expensive hobby. The new rule is simple: be the definitive resource, or you will be ignored. Author David Stewart Date Category SEO/GEO Introduction If you’re still doing SEO like…
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ChatGPT’s Instant Checkout: What E-Commerce Brands Need to Know Before They Sign Up
ChatGPT’s Instant Checkout: What E-Commerce Brands Need to Know Before They Sign Up OpenAI just turned ChatGPT into a shopping cart. On September 29, 2025, the company launched Instant Checkout—allowing U.S. users to buy products directly within ChatGPT without ever leaving the chat interface. Author Mike McAlister Date Category Design Introduction OpenAI just turned ChatGPT…
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AI Content Migration: Decades of Press Coverage Digitized in Minutes
AI Content Migration: Decades of Press Coverage Digitized in Minutes Sean used Google’s Nano Banana to photograph, restore, extract, and resize 30+ years of press coverage in a fraction of the time traditional methods would require. Author Sean Edgington Date Category Digital Marketing Introduction Pilsudski Mustard has been featured in newspapers and magazines for decades.…
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Halloween Campaign: Product Photography Meets Creative Concept in Under an Hour
Halloween Campaign: Product Photography Meets Creative Concept Pilsudski Mustard needed a Halloween campaign that would stand out in crowded holiday marketing. We pitched a creative concept: mustard bottles dressed in Halloween costumes for social media and email content. Author Sean Edgington Date Category Digital Marketing Introduction Pilsudski Mustard needed a Halloween campaign that would stand…
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